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From the case study ZaraExcels in Marketing and Supply Chain Management : 1. Using the four Ps of marketing, explain what is behind Zara's marketing.

From the case study ZaraExcels in Marketing and Supply Chain Management :

1. Using the four Ps of marketing, explain what is behind Zara's marketing.

2. From a VRIO standpoint, identify the features of Zara's supply chain management that contribute to its performance.

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