From the Competitive Intelligence Reports, what are your management hotspots?

Comparative Competitive Efforts

Comparative Competitive Efforts North America 117.94 490.00 Company G 580 5.9* 68 6 28 60 2,520 13.35 2,500 1 ,500 16 30.0% 360 127.3 0.0 127.3 9.5% 0 0.0 3,400 6.1* 68 4 40 1 ,800 1 ,800 365.85 360 14.7 4.1 18.8 0.0 18.8 6.2% 450 5.2* 86 3 47 94 3,893 21 .85 2,500 2,500 8 20.0 % 180 137.3 0.0 137.3 10.2 % o 0.0 1 ,800 86 2 30 2,500 3,000 84.75 180 31.3 23.6 54.9 0.0 54.9 18.1 % 459 4.2* 75 3 25 54 2,280 14.15 2,799 1 ,699 16 25.0 % 360 127.1 0.0 127.1 9.5% 0 0.0 1,319 3.5* 75 2 42 1,699 1 ,599 144.81 360 39.9 7.9 47.8 0.0 47.8 15.7% 350 59 3 42 81 3,360 11 .07 3,000 2,000 20.0 % 360 171.7 0.0 171.7 12.8 % o 0.0 2,800 59 2 28 2,000 2,500 209.68 360 16.1 6.2 22.3 0.0 22.3 7.3% Year 7 439 76 3.6 40 81 3,353 16.99 3,337 2,337 11.9 22.0% 293 168.0 0.0 168.0 12.5% Help +13.9% +4.2 % -9.2 % +11.1% +15.0% +12.3 % +11.2 % -19.1 % -27.3 % -49.6 % -45.5 % -38.6 % -36.1 % -36.1 % -4.5 pts. Print AC CAMERA SEGMENT Price (average wholesale Sper unit) PIQ Rating (1 to 10 stars) Brand Reputation (prior-yearimage) Number of Models Retail Outlets Multi-Store Chains Online Retailers Local Retailers Retailer Support (S per unit) Advertising Budget ($000s) Website Displays (sooos) Sales Promotions Weeks Discount Warranty Period (days) Demand for ACC Units (000s) Gained/Lost (due to stockouts) AC Camera Units Sold (000s) Market Share Special AC Camera Contracts Discount Offer (0/0 offstandardp-ice) Value Index 480 78 4 44 95 3,900 29.04 4,100 1 ,800 16 23.0 % 360 158.4 0.0 158.4 11.8% Special Contract Units Sold (000s) 0.0 380 90 3 45 95 3,897 17.73 5,000 5,000 16 23.0 % 180 225.6 0.0 225.6 16.8% 0 0.0 1 ,755 5.2* 90 2 53 4,500 5,000 134.41 180 41.3 18.6 59.9 0.0 59.9 19.7% 500 5.0* 69 4 46 91 3,730 15.94 2,700 1,700 6 12.0% 180 107.3 0.0 107.3 8.0% o 0.0 2,000 69 2 34 1,700 1 ,600 180 21.1 9.7 30.8 0.0 30.8 10.1 % 310 79 3 40 78 3,240 12.79 4, 100 2,500 16 23.0 % 360 289.3 0.0 289.3 21.5% 0 0.0 2,218 5.8* 79 3 50 1,772 1 ,587 180 30.2 7.6 37.8 0.0 37.8 12.4 % Avg. Discount = 00 % Avg Value Index = 0 Total Units = 00 k UAV DRONE SEGMENT Price (average direct-sale S per unit) Discount to Online Retailers PIQ Rating (1 to 10 stars) Brand Reputation (prior-yearimage) Number of Models Online Retailers Website Displays (sooos) 2,750 5.0* 78 4 34 3,000 Search Engine Adverising (SOOOs) 3,000 Retailer Recruitment ($perunit) 453.13 Warranty Period (days) Drone UnitDirect (convarybsite) Demand (000s) 3rd-Pary Retailers Total Demand Gained/Lost (due to stockouts) UAV Drone Units Sold (000s) Market Share 360 25.4 6.4 31.8 0.0 31.8 10.5% 2,255 11.5% 5.0* 76 2.6 39 2,371 2,511 250.07 270 27.5 10.5 38.0 0.0 38.0 12.5% -11.3 % -9.2 % -23.1 % -12.8 % -28.3 % -36.3 % -52.8 % -33.3 % -23.3 0/0 -7.6% -18.9% -18.9% -2.4 pts.