From the information given, which group of groups of customers should Ace Air Conditioning & Heating pursue?

What consumer promotions can he use to attract residential customers? Would the promotions be different for current customers versus new customers? Explain.

Should he use consumer promotions for his business customers and the new contruction customers? Why or why not? If he should, which should he use?

Various manufacturers of heating and air conditions systems, such as Lennox, have approached Ace about cooperative advertising. They have offered to pay $50$ to $70$ percent of the cost of local advertising in exchange for him using their brand in the homes and businesses that he services. What are the pros and cons of such an arrangement?

Every year there is a home and garden show at the civic center in town. About $45,000$ local home owners and businesspeople attend. There are usually about $200$ exhibitors,. The cost for a booth, materials and supplies would be $$6,000.$ Should Ace participate in the show? What are the benefits? What are the disadvantages?