From the list of statements about media types and methods of information gathering, choose the one that best matches the terms on the right. Promotional messages generated by a brand and communicated through a channel the brand pays to access. Paid Media Promotional messages that are generated by third parties such as journalists or customers Owned Media romotional messages generated by brand and communicated through a channel the brand controls Search Customers looking for answers about goods and services online and offline Pass-along Earned Media Customers making recommendations about goods and services to other customers Experience Customers learning about goods or services by using them Reset