From "The Playlist on Netflix" and other materials. Identify the main crisis points Spotify has had from inception to the present. Discuss how they addressed and/or overcame these challenges. This can range from new competition to the Rogan/Young controversy earlier this year, audiobooks, and as far back as the beginning when they had to convince the music companies to get on board.

Lastly, you need to provide one strategic initiative that would be deployed in 2024. What is the next big thing Spotify needs to do in ensure its continued relevance and (hopefully) growth?