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From the product Coca-Cola identify: product prices, product packaging (design, colors, logos, etc.); and, product shelve placement relative to other similar products. Based on in
From the product Coca-Cola identify:
- product prices,
- product packaging (design, colors, logos, etc.); and,
- product shelve placement relative to other similar products.
- Based on in store product placement:
- which products/brand names compete most closely with each other? Are they placed close to each other on the shelves or far apart?
- which products/brand names are aimed at cost conscious consumers? Where are these on the store shelves for grocery stores?
- which are aimed at higher end consumers? Where are these on the store shelves for grocery stores?
- which products/brand names have a narrower market and command brand loyalty? This one could be tricky to figure out.
- What does this say about monopolistic competition?
- Conclusion
- How does this relate to oligopoly and Imperfect Competition.
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