From the real national market, select any company of your choice, wishing to go global. Critically analyze the chosen company based on the following questions.

Questions:

1. What variables need to be considered while developing a list of potential countries? 2. Describe the four steps a firm should take when it is considering going global. 3. Discuss at least three challenges that a company may face in the early period of expansion. 4. Describe the three main categories of market entry strategies.