From the tables what can we see what key functional strategiesand financial strategies did the company employ?

STEP 4: OPERATING PROJECTIONS BY GEOGRAPHIC REGION Footwear Operations in North America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 106.75 521 103.13 631 108.00 422 101.85 693 107.00 523 98.95 770 102.20 500 101.20 480 100.20 450 77.00 71.63 71.00 70.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 76.00 2,515 72.71 2,358 76.00 2,531 69.87 2,568 73.00 2520 2,363 2,511 2510 2500 Cost Per Pair Sold ($ per pair) 38.81 34.22 36.30 32.40 33.79 31.49 23.75 22.75 21.75 0.00 35.32 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 0.00 0 0.00 43.32 659 28.89 40.85 732 32.69 39.93 731 788 0 0.00 36.00 868 25.29 35.00 900 24.90 34.00 930 24.60 28.32 28.73 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 5.30 5.62 0.00 6.36 1.10 6.00 1.05 5.57 0.00 6.15 1.15 5.04 1.00 4.70 1.05 4.40 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 30.59 26.31 36.21 26.20 33.95 23.93 34.20 35.20 36.20 Footwear Operations in Asia-Pacific Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 103.00 404 100.04 478 104.00 355 100.08 552 103.00 407 97.76 641 102.20 400 101.20 400 100.20 400 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 73.50 1,804 69.22 1,863 74.50 1,901 68.94 2,063 73.50 2,064 67.21 2,194 73.00 2054 72.00 2044 71.00 2034 Cost Per Pair Sold ($ per pair) 32.11 29.26 28.10 28.55 29.30 26.54 21.56 19.56 18.56 28.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 41.50 100 54.01 39.37 551 30.56 37.76 813 27.56 35.90 808 23.28 0.00 0 0.00 30.47 872 22.33 30.00 1003 29.00 1033 1063 18.69 18.39 18.09 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.03 1.00 6.55 1.08 5.42 1.00 6.10 1.05 5.53 0.00 6.17 1.10 5.75 1.00 5.35 1.05 5.15 1.10 Marketing Expenses Branded Mktng Expenses ($/pair sold) 34.21 25.16 36.35 26.75 35.49 25.22 35.85 36.75 37.65 Footwear Operations in Latin America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 111.75 477 113.50 452 111.75 460 109.77 541 109.00 562 106.63 621 105.25 530 104.25 510 103.25 490 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 80.00 1,258 77.01 1,798 79.00 1,813 73.67 2,071 78.00 2,448 72.21 2,181 75.00 2430 74.00 2420 73.00 2410 Cost Per Pair Sold ($ per pair) 38.42 36.67 35.59 34.93 30.66 31.92 24.87 23.87 22.87 0.00 0.00 33.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 43.99 733 39.65 813 27.72 38.20 804 23.91 34.98 892 0 0.00 0 1004 17.55 32.00 1034 17.25 31.00 1064 16.90 33.22 0.00 22.06 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.14 7.04 0.00 6.88 1.15 6.24 1.05 5.68 0.00 6.59 1.10 5.62 1.00 5.32 1.05 5.12 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.68 22.85 32.89 26.06 29.86 23.37 30.25 31.25 32.25 Corporate-Level Financials Historical Corporate-Level Financials Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Corporate-Level Financials Year 18 Year 19 Year 20 22.046 20,672 20,271 Administrative Expenses ($000s) Interest Costs ($000s) Shares of Stock Issued (000s) (for share repurchase enter a negative value) 25,228 12,026 22,517 24,720 25, 175 20,271 27,531 9,972 22,058 26,899 23,669 18,711 29,151 15,332 21,091 27500 24100 28500 24500 29500 24700 0 0 0 Footwear Operations in Europe-Africa Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 104.75 483 104.18 541 106.50 371 104.46 588 105.50 444 101.58 656 105.00 420 104.00 410 103.00 405 75.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 75.00 2,123 74.15 2,048 76.25 2,048 73.90 2,197 75.25 2,206 72.16 2,242 74.00 2150 73.00 2100 2200 Cost Per Pair Sold ($ per pair) 39.96 35.41 32.81 34.83 33.97 32.92 25.58 24.58 23.58 0.00 33.50 32.50 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 50.75 671 30.18 44.91 672 38.45 732 29.70 37.48 730 31.67 0 34.14 796 26.62 868 20.72 900 20.42 31.50 930 20.12 32.76 0.00 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.79 5.59 5.19 5.86 1.00 5.33 1.00 6.15 1.10 5.62 0.00 6.41 1.10 5.39 1.05 1.10 1.00 1.10 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.34 24.23 34.46 27.23 33.28 25.67 33.00 34.00 34.50 STEP 4: OPERATING PROJECTIONS BY GEOGRAPHIC REGION Footwear Operations in North America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 106.75 521 103.13 631 108.00 422 101.85 693 107.00 523 98.95 770 102.20 500 101.20 480 100.20 450 77.00 71.63 71.00 70.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 76.00 2,515 72.71 2,358 76.00 2,531 69.87 2,568 73.00 2520 2,363 2,511 2510 2500 Cost Per Pair Sold ($ per pair) 38.81 34.22 36.30 32.40 33.79 31.49 23.75 22.75 21.75 0.00 35.32 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 0.00 0 0.00 43.32 659 28.89 40.85 732 32.69 39.93 731 788 0 0.00 36.00 868 25.29 35.00 900 24.90 34.00 930 24.60 28.32 28.73 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 5.30 5.62 0.00 6.36 1.10 6.00 1.05 5.57 0.00 6.15 1.15 5.04 1.00 4.70 1.05 4.40 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 30.59 26.31 36.21 26.20 33.95 23.93 34.20 35.20 36.20 Footwear Operations in Asia-Pacific Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 103.00 404 100.04 478 104.00 355 100.08 552 103.00 407 97.76 641 102.20 400 101.20 400 100.20 400 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 73.50 1,804 69.22 1,863 74.50 1,901 68.94 2,063 73.50 2,064 67.21 2,194 73.00 2054 72.00 2044 71.00 2034 Cost Per Pair Sold ($ per pair) 32.11 29.26 28.10 28.55 29.30 26.54 21.56 19.56 18.56 28.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 41.50 100 54.01 39.37 551 30.56 37.76 813 27.56 35.90 808 23.28 0.00 0 0.00 30.47 872 22.33 30.00 1003 29.00 1033 1063 18.69 18.39 18.09 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.03 1.00 6.55 1.08 5.42 1.00 6.10 1.05 5.53 0.00 6.17 1.10 5.75 1.00 5.35 1.05 5.15 1.10 Marketing Expenses Branded Mktng Expenses ($/pair sold) 34.21 25.16 36.35 26.75 35.49 25.22 35.85 36.75 37.65 Footwear Operations in Latin America Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 111.75 477 113.50 452 111.75 460 109.77 541 109.00 562 106.63 621 105.25 530 104.25 510 103.25 490 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 80.00 1,258 77.01 1,798 79.00 1,813 73.67 2,071 78.00 2,448 72.21 2,181 75.00 2430 74.00 2420 73.00 2410 Cost Per Pair Sold ($ per pair) 38.42 36.67 35.59 34.93 30.66 31.92 24.87 23.87 22.87 0.00 0.00 33.00 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 43.99 733 39.65 813 27.72 38.20 804 23.91 34.98 892 0 0.00 0 1004 17.55 32.00 1034 17.25 31.00 1064 16.90 33.22 0.00 22.06 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.14 7.04 0.00 6.88 1.15 6.24 1.05 5.68 0.00 6.59 1.10 5.62 1.00 5.32 1.05 5.12 1.10 1.00 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.68 22.85 32.89 26.06 29.86 23.37 30.25 31.25 32.25 Corporate-Level Financials Historical Corporate-Level Financials Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Corporate-Level Financials Year 18 Year 19 Year 20 22.046 20,672 20,271 Administrative Expenses ($000s) Interest Costs ($000s) Shares of Stock Issued (000s) (for share repurchase enter a negative value) 25,228 12,026 22,517 24,720 25, 175 20,271 27,531 9,972 22,058 26,899 23,669 18,711 29,151 15,332 21,091 27500 24100 28500 24500 29500 24700 0 0 0 Footwear Operations in Europe-Africa Historical Operating Performance Year 15 Year 16 Year 17 Company Industry Company Industry Company Industry F Average F Average F Average Company F's Projected Operating Performance Year 18 Year 19 Year 20 Branded Internet Price ($ per pair) Pairs Sold Online (000s) 104.75 483 104.18 541 106.50 371 104.46 588 105.50 444 101.58 656 105.00 420 104.00 410 103.00 405 75.00 Wholesale Price ($ per pair) Pairs Sold to Retailers (000s) 75.00 2,123 74.15 2,048 76.25 2,048 73.90 2,197 75.25 2,206 72.16 2,242 74.00 2150 73.00 2100 2200 Cost Per Pair Sold ($ per pair) 39.96 35.41 32.81 34.83 33.97 32.92 25.58 24.58 23.58 0.00 33.50 32.50 Private-Label Price ($ per pair) Pairs Sold (000s) Cost Per Pair Sold ($ per pair) 50.75 671 30.18 44.91 672 38.45 732 29.70 37.48 730 31.67 0 34.14 796 26.62 868 20.72 900 20.42 31.50 930 20.12 32.76 0.00 Warehouse Expenses Branded ($ per pair sold) Private-Label ($ per pair sold) 6.79 5.59 5.19 5.86 1.00 5.33 1.00 6.15 1.10 5.62 0.00 6.41 1.10 5.39 1.05 1.10 1.00 1.10 Marketing Expenses Branded Mktng Expenses ($/pair sold) 28.34 24.23 34.46 27.23 33.28 25.67 33.00 34.00 34.50