From there you would move on to presenting the creative and media strategy, where you may produce your own advertisement (in form of video, changing the logo, poster advertisement ...etc.) recommend the direction the campaign would take:

what sort of media

any new or different communication channels

Any retail or promotional activities that would support a new advertising campaign.

You may want to present mainstream and digital advertising or restrict yourself to just one of the two. But whatever you present will need to hold together as part of an integrated campaign.

You must decide the cost of each media and the time plan for it