From these five pillars:

(1) Non-malfeasance to do no harm. This is a fundamental principle of moral
behavior. It is a traditional view that to behave in an ethical manner, one ought
to avoid doing harm to others as far as is possible; certainly no intentional harm
should be done and foreseeable harm ought to be avoided. Indeed, this is a basic
tenet of codes of ethics for a variety of professionals including marketers. The
American Marketing Association's (2007) Ethics Norms and Values for
Marketers begins its list of norms with the words, "Marketers must do no
harm."

 

(2) Beneficence to do good. As a corollary of avoiding harm, the concept of doing
good is a more proactive tenet. Application of this principle in public life means
to work in the best interests of others and to actively seek opportunities to do
good or to follow up on such opportunities as they present themselves.

(3) Veracity to tell the truth. Telling the truth is almost as fundamental as avoiding
harm. In his discussion of truth and the act of communication, Bivins (2004,
p. 121) suggests that "to lie to someone is to lead them to act in a manner in
which they would not have acted had you told them the truth." The power of
public communication strategies to influence individual behavior is at the heart
of the requirement to tell the truth.

(4) Confidentiality to maintain others' privacy. In the arena of public
communication, there is often a conflict between the need to tell the truth and
the equally important principle to keep private those matters that are not of a
public nature. Drawing the line is often a difficult moral judgment call but is
nevertheless important in the analysis of the ethics of an act.

(5) Fairness and social responsibility. In the public communication industries, it is
important that practitioners, who are attempting to act in an ethical manner,
consider the extent to which their behavior treats people equitably and at the
same time is socially responsible in a broader sense.

 

How are each of the five pillars violated in the following article: "Selling Sexual Certainty? Advertising Lysol as a Contraceptive in the United States and Canada, 1919—1939"? Provide the pillar violated along with what was violated in the article and page locator.