From your choosen Brand, 1. Explore what has been the recent changes brought in your brand 2. Are these changes related to customer Insights? How? 3. Determine consumer needs from the analysis of customer insight data (deep insights into customer needs and wants ). 4. Determine the characteristics and behaviour of consumers from the analysis of consumer data. 5. Does the use of MIS , Marketing Intelligence and analysis of Costumer insight of your Brand increase Costumer Value and Engagement 6. What is the Market