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Frontline employees who _ _ _ _ _ _ _ _ , advocate the interests and enhance the image of the firm to consumers, and

Frontline employees who ________, advocate the interests and enhance the image of the firm to consumers, and take the initiative to engage in conscientious behavior in dealing with customers can be a critical asset in handling complaints.
a.
pay for their own off-hours training
b.
adopt extra-role behaviors
c.
role play with customers
d.
treat all customers like their own mothers
e.
role play with colleagues

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