Frozen Food Industry Supply Chain Diagram Follow the journey of green peas (or beans or carrots, etc.) from the field to the consumer's freezer. Draw out the industry supply chain and identify the various key parties involved, the investments needed, learning, etc. For example, growing the peas, processing and freezing the peas, storing the frozen peas (until distributed to stores), distribution logistics from storage to retail stores, manufacturing the open-top refrigeration units, retailing, etc. How did Birds Eye initially organize the frozen food supply chain? Which elements/stages in the supply chain did Birds Eye bring under direct ownership (integrated)? Which elements/stages did it use contractual arrangement (outsourced)? Which activities did Birds Eye rely on the spot market? On your diagram label and put solid lines around the activities that Birds Eye owned