Fruit Plus Jams Inc. (FPJ) is a company that produces specialty fruit jams and spreads. The company has two manufacturing facilities operating in Canada. The owners have decided to sell the company as they wish to retire. Over the past three years, revenues and profits have declined as new competitors have entered the market with better products. The company still has active operations but does not generate any excess earnings. The owners of FPJ are wondering which valuation approach is appropriate for determining a fair market value of the company.

Required: Explain which valuation approach is most appropriate and why for FPJ. For the valuation approach selected as most appropriate, describe what relevant information would be required.