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FruitForU! is a company that delivers fresh fruit to offices. Companies purchase their services in an attempt to keep their employees healthy. FruitForU! started in
FruitForU! is a company that delivers fresh fruit to offices. Companies purchase their services in an attempt to keep their employees healthy. FruitForU! started in Seattle, Washington, but now they are going global and opening up operations in Canada. Their CEO is trying to decide whether to set up the company's departments by client (there would be divisions for government, high-technology, manufacturing, and service) or whether to set them up by process (there would be divisions for gathering and distributing the fruit). This process will help the CEO determine what? The level of standardization in the company The company's level of vertical differentiation The degree of formalization the company will have The company's level of horizontal differentiation
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