Fruits de Mer Company, a seafood cannery, has established itself as a strong differentiator in its respective strategic business units but now wishes to explore international strategies. It is prepared to fully customize its product offerings to meet the needs of the foreign country that it is entering; having conducted many surveys on local preferences, tastes, and requirements, the Fruits de Mer Company will more than likely pursue a strategy.

Fruits de Mer Company, a seafood cannery, has established itself as a strong differentiator in its respective strategic business units but now wishes to explore international strategles. It is prepared to fully customize its product offerings to meet the needs of the foreign country that it is entering; having conducted many surveys on local preferences, tastes, and requirements, the Fruits de Mer Company will more than likely pursue a strategy