A. Determine the break-even point in sales dollars advertising expenditures were increased by $15,000. By how much will operating income 

B. The sales manager believed the company could increase sales by 1,000 units if increase or decrease if the advertising is increased as suggested?

C. What is the maximum amount the company could pay for advertising if the advertising would increase sales by 1,000 units?

 

Fry Company Projected Income Statement For the Current Year Ending December 31 Sales (12,000 units) $240,000 Less variable costs: Variable manufacturing costs Variable selling costs $60,000 36.000 Total variable costs 96.000 Contribution margin Less fixed costs: $144,000 Fixed manufacturing costs Fixed selling and administrative costs Total fixed costs $85,000 35,000 120,000 Operating income $ 24.000