\fTotal Revenue Test Price Elasticity of Demand for Movie Tickets as Measured by the Elasticity Coefficient and the Total-Revenue Test (1) (3) (4) (5) Total Quantity of Elasticity Total Total Tickets Demanded per (2) Coefficient Revenue Revenue Week, Thousands Price per Ticket (Ea) (1) X (2) Test $8 $8,000 7 5.00 14,000 Elastic 6 2.60 18,000 Elastic 5 1.57 20,000 Elastic 1.00 20,000 Unit Elastic 0.64 18,000 Inelastic NW 0.38 14,000 Inelastic 0.20 8,000 Inelastic