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Fulham Inc is planning to run an ad in a weekly newspaper. Which of the following disadvantages of newspapers as an advertising medium should Fulham

Fulham Inc is planning to run an ad in a weekly newspaper. Which of the following disadvantages of newspapers as an advertising medium should Fulham Inc. consider? Question 2 options: lack of geographic selectivity limitations in pass-along readership lack of demographic selectivity high cost of reproduction lack of reader involvement

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