Full Design Car Group manufactures several models to satisfy the different tastes and lifestyles of its customers. Customers who want traditional SUV luxury and leather interiors would prefer the Platinum model. Silver customers might be described as sportier and typically women. Fans of the Bronze model may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers and using different characteristics to define