Fully explain how the micro environment factors (PESTLE)influences the cold beverage market.

1 Fully explain how the macro environment factors (PESTLE) influences the Cold Beverage Market. 2 Use the 6 W Model to conduct a Customer Analysis for PURA Beverage Company (12) 3 Suggest strategies Pura Beverage Company can implement to delight their customers (6) 4 Use Porters five forces to conduct a competitor analysis of the Cold Beverage Industry (10) 5 How can PURA Beverage Company use the 4 P's to create Superior Value