FUN FACTS ABOUT THE FABRIC CLEANING CATEGORY: • In Australia, Total Fabric Cleaning has 86.5% penetration.• Penetration varies across different formats: powder (48.1%), liquids (54.1%), and capsules (6%).• 9 out of 10 households in Australia buy fabric cleaning products.• The average household purchases from the laundry category 4.7 times a year, spending 40.1 dollars
on average a year.
• 63% of the shoppers are women and have the primary role of being responsible for doing the
laundry at home.• Families are the largest growing segment, making up 37% of the fabric cleaning spend.

How mo's packing can help reduce cost and increase profit? Also, please explain design can make it sustainable?