Fund Life & Health Insurance

Fixed annuities vs. variable annuities.

Suppose you are an insurance broker representing multiple companies and your object is to provide the most suitable annuity product to your client.

Now you have two types of annuities at hand: variable annuity and fixed annuity. What types of customers do you think will most fit for the fixed annuities, and what types of customers do you think will most fit for the variable annuities? (Please identifying the target customers and comparing these two products and their target customers)