Fund-raising strategy map Metro direct fund-raising Corporations Individuals Foundations Events Employee Major giving Event Giving gift Causes Cause Cause High-potential opportunities Environment scanning Existing Relationship account management management Staff Volunteer management management Adaptability Low turnover of Commitment to and success high-potential people at reaching goals C Patience Performance Topgrade allow time) feedback Recruiting Effective Role Line of Knowledge Career Coaching best on-board model sight sharing development Source: AHA internal documents. Used with permission