\funiversity intentionally works in a large web to ensure diversity bustling city. Arizona State University has become a behemoth of ideas and creativity. Many organizations struggle with silos Discussion and a lack of delegation, whereas the dozens of departments at ASU all run differently but with the same mission: to educate as 1 . What inno of an organization, and it must answer to the taxpayers of an enrollment entire state; it is difficult for any person or group to run an organization with so many facets. Led by President Michael many people as possible. In that way, ASU has taken tips from retailers and production corporations with similar structures 2. How does Crow and his handpicked team, ASU is now regarded as the number one university for innovation-a title it achieved by, not whose goals are to sell product to as many people as possible , tors, and and applied them to the pursuit of education. 3. How cou surprisingly, innovating. report b Exploratory Innovation Competitive Innovation To pursue innovation and diversity, Arizona State University began adopting policies previously considered taboo in the Another reason Arizona State University sticks out as an inno- Cited vative institution compared to its peers is that it con https://ww world of higher education. Administrators decided to find ways other universities, and it does so through innovative means. sities/innov to enroll as many capable students as possible; as President Crow often says, "We measure our success by the people we Colleges and universities in the United States have always let in, not by the people we keep out." Since setting aside the jousted for position in rankings and reputation, but ASU /// UP traditional industry metric of acceptance rate, the university a new twist on competition when it began accepting and edu - has seen record enrollment, and it is a place of cultural, social, cating so many thousands of undergraduate students. Instead A compa economic, and ideological diversity. It is currently ranked near of the traditional path of marketing the university to increase the top in universities for veterans, and it is ranked at the top of application numbers and push acceptance rates down, the which m places to study for international students. managers of Arizona State University market the university as ees. One ate a ga The research funding at ASU has rapidly increased over 15 a feasible path for any person genuinely seeking a high morale. years to its current $450 million+. In 2019 for the fifth year in cation. This mindset is a form of innovation within the industry, as is the methodology propping it up. on mu a row, the widely trusted U.S. News & World Report rankings on higher education declared ASU the most innovative univer- ASU tracks the statistics and benchmarks of dozens of nearby Agre sity in the country. Arizona State University risked becoming a universities and community colleges, but not necessarily to The le school known for its simple academic standards by bringing in they so many students, but it delivered on bringing in a huge supply find weaknesses. In fact, this process is an attempt to find strengths: Arizona State University partners with a number of ing en of idea creation. This bold and innovative move to search for creativity through diversity plays a fundamental role in main- universities across the United States; as long as a new, innova- taining the university's accommodation approach to a vast tive program or research opportunity exists, the management numbers of students. at ASU hunts it down. This competitive edge extends into the 1II business world. Arizona State University has one of the largest Organizational Structure corporate sponsorships in the university world. Starbucks and Cha and Innovative Change ASU are partnered to bring education to thousands of baris- Cha Michael Crow is not hesitant to introduce new methods of orga- tas, and Starbucks' former CEO Howard Schultz spoke at the nization and management at Arizona State University, a trait that 2017 commencement. Arizona State University exposes the Cre assists managers in increasing their operations' success. In an cornucopia of opportunities for organizations led by innovative DA interview, President Crow says, "The big thing that would be dif- people and ideas, and its managers provide a useful exhibit of Ex erent in 2016 is all of this hesitancy about the integrated, aggre- the constant search for improvement that goes hand in hand gated tools-both software and hardware-that we now have with innovation. available to us. .. . We need to get about the business of inte- grating technology-based learning platforms as enhancements Innovation in Philanthropy of our faculty and enhancements of our instructional environ- ment." Crow came to ASU in 2002, and even today he is focused Universities such as ASU that strive to top the list of innovators on harnessing and honing the latest technological opportunities often pride themselves on the work of their graduates. Recently, for professors and students. Just like a business, ASU has a students out of Arizona State began a group called 33 Buckets, budget to meet, revenue to produce, and a service to render, and they travel across South America installing affordable and ASU has succeeded in becoming a reputable university by water filters and training local citizens on their maintenance. keeping up with the same industry innovations as corporations. This was born out of a program called EPICS, Engineering Arizona State University has many vice presidents and direc- Projects in Community Service, where students and professors tors, and it uses this as a chance to bring about people inno- spend class time actively innovating and then launch as many vation. There are 15 vice presidents of the university, and real-world projects as possible. This program serves as an there are 24 vice provosts and deans, so management at the example for organizations who seek creative potential in their team members, and it shows that organizations can engage in 238 i Part 3: Planning practiced creativity by creating a space for it.tion cultures are alig fict between teams. the skills to resolve tensions and con- Organizations can also encourage their employees to think innovatively by providing a crum for creative discussion, assigning roles and setting goals to get the process in motion, and introducing a reward system to help motivate teams and reinforce the importance of the organization's strategy. /// IN CONCLUSION To be successful in today's workplace, organizations need to continuously focus on their existing products and processes encouraging teams to adopt a growth mindset, and giving peo- ple a platform to share their thoughts and ideas, as well as the at the same time they are investigating new innovations. This confidence to make mistakes. involves nurturing an environment of creativity and innovation, /// CASE SNAPSHOT Arizona State University early 2000s. Including graduate and undergraduate enroll- "Let's go to the number one party school in the U.S.!" ment, Arizona State University has more than 82,000 students, so it makes sense that ASU became primarily a symbol of Such an exclamation was typical of prospective Arizona State social life. There are almost 15,000 employees on staff, and University students for many years through the 1990s and that combined with the student body adds up to the size of a Chapter 9: Managing Change and Innovation 237