Funsters Inc. the largest toy company in Canada, sells its most popular doll for $35. It has just learned that its leading competitor Toysorama is mass producing an excellent copy and plans to flood the market with their $10 doll in 10 weeks. What should Funsters do?

Select one:

a. Fight fire with fire and decrease supply for 6 weeks and then increase the supply of its doll too

b. Increase the supply of their doll now before the other doll hits the market

c. Continue business as usual, since consumers will not buy the cheaper imitation

d. Discontinue this doll