Question
Future Brand and IMC Strategies Image that Patagonia decided to create new IMC plan to partially rebrand and reposition their company. Offer them some
Future Brand and IMC Strategies
Image that Patagonia decided to create new IMC plan to partially rebrand and reposition their company. Offer them some guidelines on what they should not change and explain why.
Ensure your answer considers, although is not limited to, digital and social media.
Plz help me answer this question with the case it change and create new IMC plan. It related to branding and advertising
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The detailed answer for the above question is provided below Guidelines on What Patagonia Should Not Change in Their IMC Plan 1 Commitment to Sustaina...
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Organizational Behaviour Concepts Controversies Applications
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
6th Canadian Edition
132310317, 978-0132310314
