Fyre Festival was a failed luxury music festival founded by con artist Billy McFarland and rapper Ja Rule. It was created with the intent of promoting the company's Fyre app for booking music talent. The festival was scheduled to take place on April 2830 and May 57, 2017, on the Bahamian island of Great Exuma.

The event was promoted on Instagram by social media influencers including Kendall Jenner, Bella Hadid, Hailey Baldwin and Emily Ratajkowski, many of whom did not initially disclose they had been paid to do so.^[1] During the Fyre Festival's inaugural weekend, the event experienced problems related to security, food, accommodation, medical services and artist relations, resulting in the festival being postponed indefinitely and eventually cancelled. Instead of the luxury villas and gourmet meals for which festival attendees paid hundreds or thousands of dollars, they received boxed plain cheese sandwiches and FEMA/UN tents as their accommodation.

In March 2018, McFarland pleaded guilty to one count of wire fraud to defraud investors and ticket holders, and a second count to defraud a ticket vendor that occurred while out on bail.^[3] In October 2018, McFarland was sentenced to six years in prison and ordered to forfeit US$26 million.^[3] The organizers became the subject of at least eight lawsuits, several seeking class action status, and one seeking more than $100 million in damages. The cases accuse the organizers of defrauding ticket buyers.

Two documentaries about the events of the festival were released in 2019: Hulu's Fyre Fraud, and Netflix's Fyre: The Greatest Party That Never Happened. It was also featured on an episode of the CNBC series American Greed in 2019, as well as an episode of the ABC series The Con in 2021.

Question:

use your own words to describe how Public Relations led to the success/ failure of the event. Also explain how the marketing plan failed the company?