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G) Sales Mix Analysis. The C.E.O. then indicates his concern as to which products should be sold to at least achieve a break even status.

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G) Sales Mix Analysis. The C.E.O. then indicates his concern as to which products should be sold to at least achieve a break even status. You suggest that the Sales Mix Analysis technique be used to provide the answer to this problem. In this regard you extract the following information from the records of the company: Product Contribution Margin Sales Mix % Wool Cotton $ 100 65% $ 150 35% Fixed Costs are $ 1,175,000 You are then required to: 1) Explain the term "Contribution Margin" and show its usefulness in determining product sales mix. 5 Marks 2) Compute the Break Even Point in Units for the company 5 Marks 3) Compute the quantity of each product required to be sold to achieve the Break Even target. 5 Marks

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