GAAP vs. non GAAP measures. Since the beginning of ACC 101 we have been studying generally accepted accounting principles (GAAP). The financial statements prepared by U.S. companies follow these guidelines. However, companies like to look at their numbers from different perspectives that do not follow GAAP.

What is a public company and compare their GAAP vs non GAAP numbers. Your search should be structured like this: Apple GAAP vs non GAAP

Share your thoughts about the company's information and the use of non GAAP measures to explain financial results in the discussion board.