Gabriel is the executive in charge of whodeveloped Disney's 'customer-for-life' concept which is based on the notion that as the the child grows, Disney hopes to have then gained two brand loyalists: the parents and the child.

The new CEOaskedGabriel to head up the new Disney+ media brand. TheCEO wantsGabriel to createa report whichanalyzes future marketing of the new Disney+ brand. You are on Gabriel's team and he called a series of meetings to brainstorm thetwoitems:

1. Who are the current Disney+ target market(s) and what is the attractiveness to the brand?
2. How can the brand select new markets to serve?

Questions

• How can Disney+ differentiate itself and all its franchises from competing rivals in the marketplace?
• How can it expect to change and grow with their customers over time?
• Can Disney+ be a loss leader to get more customers into its other monetization channels?
• What are the most likely target market(s) Disney+ might focus on?
• How can Disney+ turn a new subscriber into a lifetime customer?

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