Galanz is microwave manufacturing company that wants to expand it is business in the US as an OBM. But because Galanz's brand is not recognized in the US, it is financials are hurting. To become profitable, Galanz is considering either partner or joint venture with Whirpool, a well-known small appliance company in the U.S. Please explain, How can Galanz and Whirpool have a successful business partnership in the US? what are the potential risks and how can be mitigated?

Please explain how can joint venture with Whirpool help Galanz succeed in the US as OBM? Please include potential risks and risk mitigation strategies.