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games. The company has several product lines based on the age range of the target market. MSI sells both individual games as well as packaged
games. The company has several product lines based on the age
range of the target market. MSI sells both individual games as well as
packaged sets. All games are in CD format, and some utilize
accessories such as steering wheels, electronic tablets, and hand
controls. To date, MSI has developed and manufactured all the CDs
itself as well as the accessories and packaging for all of its products.
The gaming market has traditionally been targeted at teenagers and
young adults; however, the increasing affordability of computers and
the incorporation of computer activities into junior high and
elementary school curriculums has led to a significant increase in
sales to younger children. MSI has always included games for
younger children but now wants to expand its business to capitalize
on changes in the industry. The company currently has excess
capacity and is investigating several possible ways to improve
profitability.
EAlgo Analyzing MakeorBuy Decision LO
MSI is considering outsourcing the production of the handheld control module used
with some of its products. The company has received a bid from Monte Legend
Company MLC to produce units of the module per year for $ each. The
following information pertains to MSI's production of the control modules:
MSI has determined it could eliminate all variable costs if the control modules were
produced externally, but none of the fixed overhead is avoidable. At this time, MSI has
no specific use in mind for the space that is currently dedicated to the control module
production.
Required:
Compute the difference in cost between making and buying the control module.
Should MSI buy the modules from MLC or continue to make them?
a Suppose the MSI space currently used for the modules could be utilized by a nev
product line that would generate $ in annual profit. Recompute the difference
in cost between making and buying under this scenario.
b Does this change your recommendation to MSI?
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