GAMESTOP LONDON ONTARIO

Determine the type of retailer this is.

Identify the target markets for the above-named retailer and describe them in detail.

Assess the viability of the chosen target market.

Present the retail mix for the target market.

Describe the "place" for your retailer.

1. Describe thetrade areafor the store location. Present a minimum of three (3) aspects that you believe were critical in selecting this trade area.

1. Determine the basictype of locationthat this store falls under. Present a minimum of three (3) criteria that were used to select this particular location type.