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Ganado Inc., the Canadian company, makes versatile staplers for sale in Eurozone countries. Ganado charges C$ 6 per stapler, or 4 euros ( or E
Ganado Inc., the Canadian company, makes versatile staplers for sale in Eurozone countries. Ganado charges C$ per stapler, or euros or E at the C$E spot rate. At this price, Ganado expects annual sales of staplers. Variable costs are C$ per stapler in Canada. Ganado's tax rate is in Canada.
Required
a Calculate Ganado's annual net income in Canadian dollars for selling staplers.
Ganado is considering its price response to a euro depreciation.
b What will be the new exchange rate between the Canadian dollar and the euro? Relatively, how much will the Canadian dollar appreciate against the euro? Calculate Ganado's annual net income in Canadian dollars assuming it maintains the E euro price and sales volume in the Eurozone does not change.
c Calculate Ganado's annual net income in Canadian dollars assuming Ganado maintains the C$ price or a new euro price at the expected spot exchange rate and the Eurozone sales volume falls by What is Ganado's optimal pricing strategy if demand is price elastic in this way that is the increase in price leads to a substantial decline in demandHint: compare the net income in c with that in b
d Calculate Ganado's annual net income in Canadian dollars assuming Ganado maintains the C$ price or a new euro price and the Eurozone sales volume falls by What is Ganado's optimal pricing strategy if demand is price inelastic in this way that is the increase in price leads to a less significant decline in demandHint: compare the net income in d with that in b
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