Gap, Inc. (Gap) became a household name in the 1990s through its clever advertising and merchandising strategy that made it largely responsible for making the jeans-and-t-shirt style ubiquitous during that decade. In this CLA, you will evaluate the pros and cons of Gap's strategy, draft some responses similar to what you would find within a SWOT analysis, identify the strategic issues that Gap management needs to address, and propose action recommendations.