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Gap's opening of its first five stores in China is an example of which type of strategy? A ) Forward integration B ) Backward integration

Gap's opening of its first five stores in China is an example of which type of strategy?
A) Forward integration
B) Backward integration
C) Horizontal integration
D) Market development
E) Product development
What is the first step in the comprehensive strategic-management model?
A) Establishing long-term objectives
B) Performing external audits
C) Performing internal audits
D) Measuring and evaluating performance
E) Developing vision and mission statements
Which question is NOT addressed in an effective mission statement?
A) Is the firm committed to growth and financial soundness?
B) Are employees a valuable asset of the firm?
C) Geographically, where does the firm compete?
D) Who are the firm's customers?
E) What are the updated balances of leading accounts on the firm's balance sheet?
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