Garnier is an old and trusted name in the Indian cosmetic industry focusing on 18-34 year olds, primarily women. It is involved in selling various creams, face and body washes, hair colour, hair gels, deodorants, shampoos, etc. Garnier products are broadly grouped in 4 categories by the company viz. Skincare with one brand called skin Naturals, Hair Care with two brands called Ultra Blends & Fructis, Hair Color with two brands Black Naturals & Color Naturals and Men's care with one brand Garnier Men.

Garnier Fructis is one of the leading shampoo brands of haircare. It has launched various variants of shampoos under this brand. It offers specialized shampoos and conditioners for long hair, curly hair, straight hair, damaged hair, dry hall, etc., and for hair problems like hall fall, dandruff, and damaged hair.

Recently, Grainer came up with this really innovative product called Garnier Fructis Fortifying 2 in 1 shampoo. This product was created keeping in mind the Indian tradition of applying coconut oil, massaging the scalp and leaving it overnight. This was done to make hair healthy by providing it with nutrition and conditioning from the oil. Similarly. shampooing was a practice to clean the dirt and the accumulated natural oil in one's hair.

Today, this tradition is not widely practiced by the people in the younger generation. People don't really have the time to oil, massage, and then leave their hair overnight and wash it the next morning. Garnier Fructis Fortifying 2 in 1 shampoo was created to solve this problem. Garnier claims that this product has the properties of a hair oil and a shampoo. It penetrates the oil to each layer of hair and nourishes them from within. The result of using this product would be smooth and shiny hair by just spending two minutes.

The targets for this product are the people who do not have enough time oil their hair, and who did not like the practice of applying hair oil regularly is priced in the typical range of Fructis range of shampoos and conditioners. This product, if successful, could also lead to a shift from hair oil user to using the "Fructis 2 in 1" shampoo.

a) How do you look at the product mix of Garnier - what is the width and average line length? Where would you put Fructis 2 in 1 under the current scheme of the product mix: a new product line, a product type or a variant/ SKU? Explain.

b) Given that many people in India shampoo their hair to get rid of the oil in it. Do you think Garnier has the right positioning? Do you think people will actually switch to using the shampoo as a substitute for hair oil or will dilute the brand image of Garnier?