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Gathering Consumer Information Review the case study at the end of Chapter 4 of your textbook. Based on your understanding of the different customer roles
Gathering Consumer Information
- Review the case study at the end of Chapter 4 of your textbook. Based on your understanding of the different customer roles in purchasing situations, how would you identify Amazon and Google's customers, potential customers and how the market for virtual assistants is evolving? Where do current opportunities exist in this sector for adding value?
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Business Law Text and Cases An Accelerated Course
Authors: Roger LeRoy Miller
14th edition
1305967291, 978-1337514439, 1337514438, 978-1305967298
