Gator Bay Imports is a leading importer of electronics. With quality products and customer satisfaction, Gator Bay Imports maintains a leading position in the electronics section widening its customer base. However, very recently the company witnessed an increase in competition resulting in a decrease in its sales. To analyze the factors driving the sales, company collected data across 30 territories on important factors which were determined by company leadership to be crucial in determining the sales: market potential in the territory, number of shops selling electronics, number of dealers in each territory, number of brands, population of each territory, urban type, and region.