GDPR allows the following consumer protections (though this is not an exhaustive list):

• Requires consent for data use
• Gives consumers' access to their personal data
• Allows rectificationthe ability to ask for errors to be corrected
• Imposes processing restrictions
• Requires data portability consentcompanies need consent before selling or trading data
• Creates automated decision-making and profiling implications

Of the six protections afforded by GDPR that were discussed in this lesson, which one is the most important, in your group's opinion, and why? For this discussion, take into consideration the privacy issues involved with behavioral targeting.

The GDPR protection that was the most important in our group was #5 (requires data portability consent-companies need consent before selling or trading data) Why do you think it's the most important? take into consideration the privacy issues involved with behavioral targeting.