Geekis a UK technology company which is developing a modular sensor which allows users to control temperature, electricity and switch on/off devices at home remotely. Having had one of itspatents approved by the European Patent Office, a competitor in Italy, set up under the name of Seekdevelops a similar remote modular sensor. Geekbelieves that Seekis infringing its intellectual property rights both regarding its brand name and the technical aspects of the product. Advise Geekas to the merits of itscase and the consequences of carrying out a successful action.