Geico, a car insurance company in the US, has long advertised itself with this tag line: "Geico, 15 minutes save you 15% or more on car insurance." State Farm, another car insurance company in the US, has long advertised itself with this tag line: "Like a good neighbor, State Farm is there." Which needs are being emphasized in each ad? If you are working as the advertising agent for another insurance company, what message would you use? Write a new tag line and explain why.