GENDER: Purchase products that make them feel ''cool'' ETHNICITY: Tend to earn more and have more schooling EDUCATION: Higher annual average earnings GENERATIONAL COHORT: Highly individualistic, enjoy leisure time, focused on maintaining youth INCOME: Concentrate on finding products that deliver value Match each of the options above to the items below. Baby boomers: The 78 million American born between 1946 and 1964. No answer Middle- and low-income earners: Group of Americans whose purchasing power keeps declining. No answer Consumers with a Bachelor's degree: These consumers have completed a 4-year degree program. No answer Women in triathlons: Consumers who are in their teens and early 20s who are avid shoppers. No answer Asian Americans: This group make up about 5.6% of the U.S. population and is the fastest-growing minority population