Gender segmentation and targeting is becoming increasingly contentious due to evolving social dynamics such as gender equality and the LGBTQ (lesbian, gay, bisexual, transgender, queer/questioning) movement. Is gender even relevant anymore? Well the "She Runs" campaign by Nike suggests that gender-based marketing is indeed very relevant and can be very successful. Share your thoughts on whether gender-based targeting is relevant today or if male/female stereotypes (for e.g. regarding purchase behaviour and product category appeal) are outdated.

You can view the Nike video campaignat the link below:

AdNews. (2013, May 28).Nike "she runs" case study. MFA awards2012 (best integrated media campaign)[Video file]. Available athttp://bit.ly/2aWvhzo