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General Electric ( GE ) recently sold the Lightbulb Business, which it pioneered, to Savant Systems. GE did this in order to focus on its
General Electric GE recently sold the Lightbulb Business, which it pioneered, to Savant Systems. GE did this in order to focus on its large HealthCare Business Units, which GE believes is growing, is in a growing market, and is poised to be central to GE success in the future. On the other hand, the Lightbulb business was, according to GE unable to generate much profit because of the high coststructure of the business and the GE's rapisly declining market share.
Knowing what you learned in class about BCG Matrix, please identify which of the BCG labels GE most likely identified for its Lightbulb Business and its Health Care Business?
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