General Environment in Mexico Political Recent North American Trade Agreement Tensions over border security Growing potential for government interference in foreign businesses Sociocultural Family ties are much stronger than in the US Bullfighting is still popular in Mexico Technological Roughly 60% of Mexicans have access to broadband internet Infrastructure is lacking with the exception of major highways Large exporter of electronics Economic Average wage is roughly $20/day Unemployment in Mexico has been below 5% for the last 5 years Top 15 in the world for GDP Tourism and Finance are the major industries Demographic Most populous Spanish-speaking country 80% of the population identifies as Roman Catholic Pick a direction to focus our research by looking at my preliminary analysis. Which of these do you think we should focus on first? Average wage in Mexico Limited broadband coverage High percentage of Roman Catholics North American Trade Agreement