General Instructions: 1 Use the following Marketing Plan template headings (1 - 7) to present your Marketing Plan. You can present the plan in PowerPoint or Word formats. 2 Some hints have been provided in each section 1 Consistency - be consistent within your plan, For example, if you are entering the top end of the market product mix and prices should reflect that MARKETING PLAN TEMPLATE Ondraya Store in Calgary 1 The idea and the market opportunity: Max 1/2 page. 2 Environmental Analysis: Masipag. Industry analysis Competitive analysis Market trends Economic analysis, demographics Customer purchase patterns Any political, regulatory, environmental factors affecting the business 3 4 SWOT Analysis Max page Target market size and segmentation Mart I page 1 Calculate target markets Define which market segment Ondruya will operate in Define target customers incennes, high end or low end fashion conscious or not, male, female....) Competitive advantage factors for Ondraya 5 Marketing Objectives: Max 1/2 page Objective tike (eg. be the best high-end womenswear company, or offer variety to consumers in the form of medium quality clothes, etc). Ondraya's sales, market share targets in 2021 2022 2023 years) a b 6 Marketing Strategy: Mar 3-4 a Ondraya will be achieving its objectives by describe what will you do to achieve your marketing objectives, utilise competitive a b Product List and describe the range of products to be offered C Pricing What level of prices (high low, competitive ete will be offered d Promotion How you will promote the store e Place Where will the store be opened 7 Sale Forecast Yeart Year 2 Year 3 Sales Revenue Put in the forecasted numbers in S. General Instructions: 1 Use the following Marketing Plan template headings (1 - 7) to present your Marketing Plan. You can present the plan in PowerPoint or Word formats. 2 Some hints have been provided in each section 1 Consistency - be consistent within your plan, For example, if you are entering the top end of the market product mix and prices should reflect that MARKETING PLAN TEMPLATE Ondraya Store in Calgary 1 The idea and the market opportunity: Max 1/2 page. 2 Environmental Analysis: Masipag. Industry analysis Competitive analysis Market trends Economic analysis, demographics Customer purchase patterns Any political, regulatory, environmental factors affecting the business 3 4 SWOT Analysis Max page Target market size and segmentation Mart I page 1 Calculate target markets Define which market segment Ondruya will operate in Define target customers incennes, high end or low end fashion conscious or not, male, female....) Competitive advantage factors for Ondraya 5 Marketing Objectives: Max 1/2 page Objective tike (eg. be the best high-end womenswear company, or offer variety to consumers in the form of medium quality clothes, etc). Ondraya's sales, market share targets in 2021 2022 2023 years) a b 6 Marketing Strategy: Mar 3-4 a Ondraya will be achieving its objectives by describe what will you do to achieve your marketing objectives, utilise competitive a b Product List and describe the range of products to be offered C Pricing What level of prices (high low, competitive ete will be offered d Promotion How you will promote the store e Place Where will the store be opened 7 Sale Forecast Yeart Year 2 Year 3 Sales Revenue Put in the forecasted numbers in S
