GENERAL INSTRUCTIONS To complete this assignment, you will employ Strategizer's Business Model Canvas and Value Proposition Canvas. Select an innovative BC company such as the ones found in the list of BC Tech. Impact Awards, available here: https://wearebctech.com/members/technology-impact-awards-tias/ to complete this assignment. If the company is complex (multiple products and services), it should focus on its main product or service. Build a Business Model Canvas and Value Proposition Canvas with the company's leading product/service in mind. Describe and analyze the company's business model and value proposition. It must demonstrate the link between business models and value. Identify opportunities for yet more effective ways of delivering value through the company's business model (propose how the company could pivot their business to remain competitive by improving its business model and increasing value given to target segments).

SPECIFIC REQUIREMENTS You are expected to include: 1. The business model and value proposition canvas. 2. Evidence that you have researched the company, product & services to support your analysis. I am looking for a list of references with primary and secondary sources of information. Look for good sources, not blogs, Wikipedia, or the first thing that Google displays when searching for company information. 3. Your assessment of the company's business model and value proposition. 4. Your recommendations for improving/solidifying the company's business model (and how they deliver value to customers). 5. If you satisfy items 1 to 4, there are no firm formatting requirements for this assignment. You will be free to use your preferred form of communication.

draw business model canvas and value preposition of the company