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General Mills exports cereal to Brazil. However, it is concerned about foreign exchange risk as the Brazilian Real (BRL) to US dollar exchange is
General Mills exports cereal to Brazil. However, it is concerned about foreign exchange risk as the Brazilian Real (BRL) to US dollar exchange is quite volatile. The movements in the BRL/USD exchange rate over the past year is presented below. 4,20000 4.00000 3.90619 3.80000 3.60000 3.40000 3.20000 3.00000 10000 89 Jan '18 Feb '18 Mar '18 Apr 18 May '18 Jun '18 Jul '18 Aug '18 Sep '18 Oct '18 Nov 18 Dec '18 (a) (3 points) Are these movements favorable to General Mill's business of exporting cereal to Brazil? Why or why not? (b) (3 points) Mention at least two steps General Mills could possibly take to mitigate this risk. Why would these steps help? (c) (3 points) What type(s) of foreign currency exposure (operational, transaction and/or
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